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Welcome to the World of Fun 

We are the exclusive Israeli importer and distributor of unique, quality and educational toys, unique gifts and arts & crafts for the whole family. The World of Fun wants kids to be kids again!


Let’s get our kids off the computer and smartphone and give them toys that amaze and entertain, enrich and empower. Even better, let’s play together as a family, interacting and cooperating and creating fantastic memories with the best, most unique toys in the world!


Be the first in your neighborhood to try one of these fantastic toys!


Check out our fun products and let the fun begin! 

Our Story


World of Fun is the natural outgrowth of Josh Phaff’s career of making people happy. Josh came to Israel as a teenager in 1993 with a set of juggling balls in his pocket—and parlayed his skills and his friendly personality into a successful career as a juggler, fire-juggler and magician for weddings, bar and bat mitzvahs, schools, camps and hotels.


Since 1996 Josh has led afternoon juggling workshops for thousands of kids, giving them a fun hobby that also improves self-confidence, social skills, and a sense of mastery that invariably spills over into the classroom. Josh is also the founder of the Jerusalem Juggling Club, the first of its kind in Israel for amateurs and professionals.

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